Notes from the second lecture

 Looking is a political act; we may agree or desagree with content. 

 Multiple meanings can be taken from a single piece of work, depending on who is seeing it. People who come from different social or temporal contexts may perciever the same thing in different ways( like in the two paintings shown in the power point). 

 There is such a thing as a dominant meaning, and it may even influence how certain things are designed(such as the world map).

 Ideology is the paradigm through which people view the world. Most societies act as if though their ideologies are natural.  But ideologies are not allways received in the ways predicted.

 Sometimes certain groups may apropriate something from another group.